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The Fast-Moving Consumer Goods (FMCG) sector is a dynamic industry that strives to adapt to modern consumer habits and meet ever-changing consumer demands. This sector encompasses products we frequently use in our daily lives, such as food, beverages, personal care, and cleaning products. FMCG companies adopt various strategies to succeed…

According to the data obtained in a research, FMCG (Fast Moving Consumer Goods) retail in Turkey recorded 99 percent growth in 2022 compared to 2021. Sharing the sources of this strong growth in the sector, Didem Şekerel Erdoğan, General Manager of NielsenIQ Turkey and Vice President of Analytics for Africa…